Peter James
Creative Director, Production Manager
Peter James became focused on utilizing the power of photographic communication at age 14, and has been intricately involved with the visual arts ever since. With his degree in digital/hybrid photography, he has pushed to the far edges of what is possible with Photoshop and other digital imaging technologies. His passion for independent business inspired him to focus his creative attention on helping them succeed by infusing their marketing with powerful visual imagery. He created the entire Pro Marketing Works system with the sole purpose of making it easier for local and independent businesses to promote themselves.
Peter James is also dedicated to providing a comfortable, open business atmosphere, inspiring long-lasting working relationships and a genuinely happy staff and clientele.
His love of nature and thriving communities brought him from Detroit, Michigan to Bellingham, Washington in 2002. He now lives in south Whatcom County with his wife Indigo, daughter Zayanna and cat Miki. His love of photography and commitment to photographic excellence follows him wherever he goes: as he kayaks, hikes, snowshoes, bikes, sails and scuba dives throughout the Northwest.
To learn more about Peter James, his history, and his desire to help others succeed, click here for his business “philosophy.”
Michelle Hancock
Associate Director
Michelle directs and maintains the daily functions of our office and serves as the primary point of contact for our clients. Her warm demeanor and jubilant energy allow her to provide personalized service one-on-one relationships with all of our clients.
Michelle has 15 years of experience as manager and director of various organizations and is currently the Treasurer on the Board of Directors of her community.
She lives in Whatcom County with her husband, daughter and son. Her passions include land conservation, the establishment of green spaces and trips to their property in Eastern Washington.
April Jeffries
Graphic Designer
After attending college in Virginia, April Jeffries started her professional career in art and design as a freelance artist. Over the years, she has acquired a balance of creative and technical expertise, coupled with a strong background in print design and production.
April now turns her passions into visually stimulating marketing compositions, unique to each individual client’s needs at Pro Marketing Works. April thrives when given the opportunity to create marketing materials that benefit a specific business needs.
Patrik Hertzog
Webmaster
Patrik Hertzog and Peter James have been working together for several years developing very attractive and highly functional websites. Patrik brings to the table a command of multiple programming languages, Flash animation, and an intuitive ability to find creative solutions to any challenge thrown at him.
His passions include surfing, camping, and travel locally and abroad. When he’s not working, there’s a 95% chance you’ll find him smiling in the surf off the Pacific Northwest coastline.
Copywriters
Pro Marketing Works contracts with a variety of local freelance writers, all of whom combine creative talents with professional experience. We assign writers to work with clients based on the individual writer's background, experience, and expertise in the subject area that best suits our clients' needs. Our copy writers and content providers include professionals in public relations and advertising. Services include generating press releases, public service announcements, ad copy, website content, newsletters, business profiles, informational brochures, and all other marketing materials, both in-house and external.
3 Rules of Marketing
To create company recognition and credibility, all of your marketing materials should be relatively consistent.
Customer response to marketing takes time. To see results from your marketing, you have to stick with it. Your marketing methods must be a long term commitment.
What you put into your marketing now will come back to you over time. The potential return is far greater than the initial investment.